Gente Buena Foundation

The Gente Buena Foundation is dedicated to ensuring that both the land and people of Jalisco, Mexico benefit from the prosperity of the tequila industry. We actively foster partnerships and make community-informed investments to champion sustainable growth and shared wealth. We serve the individuals, families, communities, and the very land intimately involved in the entire lifecycle of tequila – from the cultivation and harvest to production, distillation, and distribution. Our primary focus extends to the vibrant state of Jalisco, Mexico, where this cherished spirit has deep roots.