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Our ultimate goal for starting this company is simple: Do More Good. To get down to the brass tacks, let’s approach this two-fold: First up – We want to challenge the way we, as a society, finance social good. Americans rely on nonprofits for food, shelter, education, healthcare and other necessities, and everyone has a stake in strengthening this social infrastructure. However, there is a growing gap in between the level of charity that we need and the level of charity that people, and the private sector, are willing/able to fill; thus, leaving the responsibility of that gap in the hands of the government. The struggles nonprofits face are not the short-term result of an economic cycle, they are the results of fundamental flaws in the way we currently finance social good. Our mission is to lessen the need for government action and increase the overall efficiency of the charitable movement. Secondly – We want to reexamine how we, as a society, contribute to an entrepreneurial eco system. Small businesses are the lifeblood of the American economy. Nearly twenty-eight million strong, they employ more than 56 million workers and create two out of every three new jobs in America. Think about that for a moment. That’s 99.7 percent of all employers nationally, with more than 50 percent of all Americans under their employment. Hello – small businesses are kinda a big deal, and need to be treated as such! Our mission is to build and promote a self-liquidating system focused on sustainability for the community as a whole, where small businesses will be able to mutually reinforce each other and pioneer the changing of the face of business, to bring it back home.