SUPERFLUID

WHAT WE STAND FOR For too long, beauty has been about projecting unrealistic and toxic standards on us and has affected how we see and value ourselves. We believe beauty in real life isn’t about standards, but about accepting and loving ourselves. Everything starts from an ongoing dialogue with our community. We listen and learn in order to bring you the products you can’t find out there. Every one of your DM’s, comments, replies and quiz is taken into account when we create our effective products. OUR PRODUCTS We are aware that there is no “one size fits all” when it comes to skin care. This is why we work closely with our trusted labs, in order to share with you the science behind our products in the most transparent way, to empower your choice of what is right for your skin type. For every product we make sure to select the best manufacturer in Italy. We run 50+ lab tests and 200+ quality checks on each and every product before it reaches you. We test the effectiveness of our formulas with science-based dermatological labs. A lot of you have asked: yes, we’re proudly cruelty free, which is thankfully required by law within the EU. We do avoid all 1300+ ingredients banned by EU law for cosmetics and go further by choosing no parabens, and solely responsibly-sourced mica and talc. OUR PRODUCT PROCESS To decide what product to launch next we start from you. Social media for us is not a place where to just speak about ourselves, it’s a place where we get to listen and engage with our community in order to figure out what you want on your top shelf. So far, through stories, post, polls, dm’s and surveys we’ve gathered more than 200,000 replies and counting! Join the conversation and reach out to us on Instagram or our website! Our social commitment When we launched Superfluid, we set out to have a positive impact on our community. As a result, we created the Superfluid Mental Health Fund to which we commit to donate 1% of global revenues.