Giant Step

Giant Step is an award-winning agency based in New York, dedicated to developing music and cultural strategies that resonate with global audiences. Our expertise spans music strategy, celebrity partnerships, experiential marketing, and sonic branding, enabling us to position brands at the forefront of cultural influence. By merging creativity with strategic insight, we craft compelling narratives and memorable experiences for top-tier clients, including Related, Samsung, EDITION, Intel, Under Armour, and W Hotels. Founded as an underground club and record label, Giant Step played a pivotal role in launching artists like Daft Punk, Janelle Monáe, Massive Attack, and Lady Gaga. Our rich history and esteemed relationships empower us to harness cultural influence, driving innovative music strategies that engage and captivate audiences.