Giovanni Jeans

Founded in 2018, Giovanni Jeans is quickly becoming one of the world's leading denim brands and is a symbol of Italian style worldwide. Giovanni Jeans thrives on change: every new product derives from a process of enormous creative freedom, ensuring constant innovation. From the beginning, Giovanni Jeans has brought together the worlds of fashion and culture. This is symbolized by the Giovanni Jeans branding approach, emphasizing on the Italian lifestyle, excellence and sophisticated design. The company designs, manufactures, distributes and retails luxury products ranging from the haute couture of Atelier Giovanni, to prét-à-porter collections. Giovanni operates as a lean organization, developing leadership and excellence. As of October 2018, it is present in 4 countries with 11 points of sale.