Global Underground

No label encapsulates dance music's international explosion and restless creativity quite like Global Underground. Set up by two Geordie clubbers who literally bounced off the dance-floor and into the record business, this resolutely independent label quickly established an untouchable reputation for cutting edge dance music of the very highest quality, which continues to this day. Global Underground launched in 1996 with a Tony de Vit mix album based on a visit to Tel Aviv. They haven't looked back since. Over recent years it has expanded from a world-famous series of defining DJ mix CDs into all areas of cutting edge dance music - from artist albums with acts like James Lavelle's UNKLE to providing music for CSI, one of the world's most popular TV shows, and some of PlayStation's biggest selling games, to staging fantastic parties in some of the most exotic locations in the world. Along the way, the label has built a huge loyal, international army of fans and sold over three million CDs. Sasha, one of the world's most magical and best-loved DJs, has had a relationship with Global Underground since his first San Francisco mix in 1998. His 1999 'Ibiza set' is regarded as a classic dance album. "They were the first people to put the photograph of the DJ on the cover, and really push with huge poster campaigns. They took an underground culture of mix tapes and really made it look real and made the music industry sit up and take notice." Sasha, DJ. Over a decade ago the original idea was simple. Global Underground would take DJs to play a party in one of the most unusual, exotic clubbing locations on Earth. The two CD-set would capture the night, the atmosphere and the visit in music, beautiful photography and detailed liner notes. Small wonder the biggest DJs in the world clamoured for a place on the roster. Sasha, Paul Oakenfold, Deep Dish, John Digweed, Danny Tenaglia are just some of the names that have graced those distinctive image led covers.