Glossy Boys is Australia’s first gel polish brand for guys — our unique self-inking cult Gel Polish Pens are built to deliver bold colour, durable performance, and effortless self-expression so you can ditch the salon and share your self-expression on your terms.
Founded in sunny Western Australia by Lucas Lane at just 12 years old, alongside his mother Breanna Lane, a successful retail executive, Glossy Boys was created to make self-expression accessible, easier, and proudly unboring. Rainbows rule: Glossy Boys is a proudly LGBTQ+ co-founded brand supporting local not-for-profits and advocating for rad acceptance and self-expression.
After winning a historic multi-investor deal on Shark Tank Australia, Lucas became the youngest dealmaker in the show’s history. Since then, Glossy Boys has scaled internationally, expanding into the USA, Australia, New Zealand, and Canada, while being named one of Australia’s Top 50 Retailers by Inside Small Business.
Our cult Gel Polish Pens and DIY Kits set us apart— designed for rad humans on the move. Our 3-in-1 formula combines base coat, bold colour, and top coat into one easy-to-use pen, making professional-grade gel nail polish fast, durable, and accessible on the go.
From the beaches of Western Australia to customers across the globe, Glossy Boys is changing the face of self-expression. Our rad Kits deliver bold colours, strong style, and unapologetic self-expression — built for you to unboring your hands.
Company Details
- Employees
- 1
- Founded
- -
- Address
- Swanbourne , Wa 6010, Au
- Industry
- Retail
- NAICS
-
Retail TradeMotor Vehicle and Parts DealersSporting Goods, Hobby, Musical Instrument, and Book StoresGeneral Merchandise StoresMiscellaneous Store RetailersNonstore RetailersProfessional and Commercial Equipment and Supplies Merchant WholesalersMiscellaneous Durable Goods Merchant WholesalersMiscellaneous Nondurable Goods Merchant WholesalersOther Motor Vehicle DealersAutomotive Parts, Accessories, and Tire StoresSporting Goods, Hobby, and Musical Instrument StoresDepartment StoresGeneral Merchandise Stores, including Warehouse Clubs and SupercentersOther Miscellaneous Store RetailersVending Machine OperatorsDirect Selling EstablishmentsRecreational Vehicle DealersMotorcycle, Boat, and Other Motor Vehicle DealersAutomotive Parts and Accessories StoresTire DealersSporting Goods StoresHobby, Toy, and Game StoresSewing, Needlework, and Piece Goods StoresPet and Pet Supplies StoresArt DealersManufactured (Mobile) Home DealersAll Other Miscellaneous Store RetailersFuel DealersOther Direct Selling EstablishmentsBoat DealersMotorcycle, ATV, and All Other Motor Vehicle DealersMusical Instrument and Supplies StoresWarehouse Clubs and SupercentersAll Other General Merchandise StoresTobacco StoresAll Other Miscellaneous Store Retailers (except Tobacco Stores)
- Website
- https://www.glossyboys.com.au/
- Keywords
- beauty, nail polish, mens beauty, mens fashion, mens nails, men ecommerce, ecommerce retail, retail, beauty for guys, nail polish for boys, nail polish, mens nails and toes, gel nail polish, skating, skating and self expression.
- HQ
- Swanbourne , WA
Glossy Boys Questions
Glossy Boys's website is https://www.glossyboys.com.au/
Glossy Boys's LinkedIn profile is https://au.linkedin.com/company/glossy-boys
Glossy Boys has
1 employees.
View email and phone details for 1
employees at Glossy Boys.
Glossy Boys's industry is
Retail
Glossy Boys's top competitors are
Magic Wavelength,
Shiine Media,
Development At Work Australia,
The Studio School Fremantle,
Bodmec Maintenance Solutions,
Same Drum,
Perth Internet Of Things,
Yaala Sparkling,
Young Entrepreneur Showcase Au,
Fashion Thrift Society.
Glossy Boys's categories are Retail
Glossy Boys's founding year is 2021
