FITEO Inc.

Today, online retailers and marketplaces offer a huge, growing assortment - 100s of Brands and 10,000s of Products. In this endless aisle, Brands increasingly struggle to be discovered unable to cut through the noise, hurt by small budgets and unfavorable algorithms. The only reliable way for a brand to be discovered is to pay for it. Amazon Ads solved this problem. 70% of Brands buy product placement and increase their sales by up to 10%-20%. Retail Media, a massive $110B market, is expected to grow at 13% CAGR to $160B by 2026. However, the long tail is underserved. To unlock this opportunity, Fiteo is building a retail media network to help brands increase sales by sponsoring product placement across retailers and marketplaces.