Global Online Marketing Academic Challenge

The Global Online Marketing Academic Challenge (GOMAC) is a worldwide competition open to any student enrolled in an undergraduate or graduate course at a higher education institution. Student teams, in conjunction with an industry client, compete to create, run, optimize and report on digital marketing campaigns that include Google AdWords advertising and which may include any other digital advertising platforms/channels. The Global Online Marketing Academic Challenge (GOMAC) aims to substitute the Google Online Marketing Challenge (GOMC), which Google discontinued in 2017. In an effort to continue to offer students a similar hands-on, practical learning competition in the digital advertising space, GOMC Academic Judges, Panel members, and other GOMC aficionados teamed together as the Global Online Marketing Academics (GOMA) in Fall 2017 to create the GOMAC. The 2019 GOMAC hosting university is École des sciences de la gestion in Montréal