Good4Trouble

We are a communications consultancy (brand & creative). Helping mission-led companies turn that mission into conviction, and that conviction into notoriety and fame. Working with founders and leadership teams to align brand purpose, creative communications, and marketing strategy into an actionable playbook so you spend less time on briefing and more time acting on opportunities. Who we work with: Startups (Seed–Series B) with big missions but no senior marketing lead yet Social enterprises, B Corps, and NGOs navigating growth or repositioning Brands (& their agencies) seeking to clarify their purpose and translate it into action Why Me With 20 years in advertising—spanning creative, media, and comms planning—I’ve helped build strategies for global brands and scrappy startups alike. I know how to connect values to velocity and how to shape stories that don’t just say something, but do something. Why Trouble? Because nothing ever changes out of a state of comfort. To make change, you have to be willing to make a bit of trouble.