Good Fishing

Good Fishing is a gesture of simplicity. Clean lines and soft shapes drape in fluid motion, tuned to the rhythms of the earth. Late nights and early mornings, curiosity leads us to new horizons. Cast your line; embrace life’s uncertainties as you explore the currents and see what you reel in. Our collection features cut and sew garments made of 100% organic cotton, responsibly manufactured with our production partners in India and the US. From eco-friendly farming and healthy working conditions, to biodegradable packaging materials, we strive for social and environmental sustainability in all that we do. Grounded in reflections on past thoughts, visions of the future, and expressions of mindful presence, Good Fishing pieces are designed to wear in a very free and easy style. We obsess over construction details like the slight drop of a shoulder seam, the formula of a garment dye, an abundantly expressive neck label…it’s all in the minutiae. Good Fishing was conceptualized in New York City in 2012, established in Berkeley in 2017, and operated between the Bay Area and Los Angeles until 2023.