Goodwill Brands, LLC

Goodwill Brands is a woman-founded CPG company acquisition and accelerator platform. Formed in 2020, as a WBENC/Minority supplier to healthcare companies of needed supplier, Goodwill Brands has expanded to become a platform to buy and leverage founder led brands utilizing an established team of experts. Our operating model supports best business practices, including: optimal governance structures, smart acquisition strategies, capital market access, and paths to exit, that allow female and people of color to make as much money possible. Ultimately, each founder supported brand determines their own give back strategy. Our backend is underwritten by Alfred Intelligence, a tech platform which de-risks inventory, and maximizes customer connection by supporting consumer selection through AI.