GRYT

Established in 2023 by Co-Founders Caroline Kusnetz and Kathryn Beaton, GRYT is a movement (disguised as personal care)dedicated to empowering tweens and teens to build healthy mind-body habits that are foundational to achieving a sense of self-efficacy, resilience, and a place of leadership. Modern adolescents face a rising amount of social/emotional challenges and external stressors - particularly post-pandemic - increasing feelings of anxiety, depression, and isolation. Starting with a lineup of EWG Verified + goop Approved skincare specifically designed for puberty-related complexion fluctuations, GRYT is stepping in to equip parents and teens alike for long-term success with access to made-for-teens/tweens self-care products, educational resources, community involvement initiatives, and more. Shop now at gotgryt.com and follow @GotGryt on Instagram for a daily dose of GRYT. GRYT - /grit/ (noun): Strength, determination, and courage. Powering your way into adulthood one small perfectly-imperfect step at a time.