Gottschalk+Ash Int'l

Consider the fact that there are only 26 characters in the western alphabet. Not a hell of a lot, taken in the context of the powerful capability they provide for communication with a striking simplicity. Over the past five decades, Fritz Gottschalk has played a leading role in taking Swiss Design out to the wider world. Today this approach dominates international design culture. Swiss Design simply stands for a specific attitude that is applied worldwide. Its key characteristics: honesty, sustainability, masterful craftsmanship, deep and dimensional visual literacy. Our approach proceeds from the conviction that strategic communication is first perceived by the eye, that successful solutions are surprisingly simple, that they are always compelling mentally and visually, and that they are rendered at a human scale. Since 2003 Stanley Moss has served as G+A's international brand guru and ambassador – wherever he is, Italy, India, USA. The firm’s second generation, Mattia Conconi and Sascha Lötscher, carry this heritage philosophy forward, building on a prevailing foundation of strategic thinking, rigorous intellectual attitude, attention to detail, and passion for design.