grainSMITH

grainSMITH is a B2B delivery platform of fresh fruits and vegetables directly from farms to cater wholesalers, traders, food processing units, supermarkets, hotels, restaurants and many more. We are currently operational in Lucknow. We have strong sourcing capabilities (direct sourcing from Farmers/Mandi) and have robust processes for operational efficiency. Problem The supply chain for Fresh Fruits & Vegetables to hotels is broken and unorganised, resulting in lack of reliability on quality & prices, inefficiencies (including wastage). grainSMITH provides its customers with guarantee of quality and reliability at fair prices. Competitive advantage - grainSMITH’s competition is large with three categories: • Local Vendors: grainSMITH is superior in terms of Quality, better pricing, proper handling & customer support • Mandis: Daily price negotiations, no quality control, no doorstep delivery & improper handling • Other competitors (Freshokartz, Ninjacart, Farmtaaza, waycool): Few are solving farmers problems, facing challenges in operational efficiencies, and some are buying from vendors & aggregators Robust processes & operational efficiency create a strong USP for grainSMITH over local players. Tech-Enabled Platform • Web and mobile apps for Bulk Purchasing & Orders Management • Creates Price Transparency for all the Customers • Helps to forecast the demand & reduce wastages • Effective internal reporting – Sales, consumption data Proficient Operations • Systematic Sorting of Items • Grading Process for better identification • Proper Packaging of Items – retains freshness, eliminates wastage, and looks professional Direct Sourcing • Direct Buying from Farmers & Mandi Aahrtiyas • Ensuring better pricing • Quality control The grainSMITH model leverages technology coupled with sourcing, sorting & delivery processes to redefine the price-value equation.