Graysilk.com

“Search is imperfect because it gives you a lot of choices. We would like to give you the one answer that is correct.” -Eric Schmidt, Executive Chairman, Google, 12/6/2012 What if, instead of endless “search,” we could make good decisions quickly and easily? Unless consumers know exactly what they’re looking for, filter panels and keywords aren’t helpful for good choices. Trying to add considerations like “suitability” and “compatibility” doesn’t help. What if, instead of making a research project, consumers could easily choose what’s actually best for them? Vendors resort to trendy approaches like big data and data mining to try and inference consumer drives. What if, instead of guessing, vendors could know exactly what individual consumers actually wanted? For both parties, traditional approaches resemble educated guesswork. Decisions are compromised, markets are inefficient, nobody’s interests are well served, people aren’t happy. Graysilk fixes this for everybody. For both consumers and vendors, inference-driven guesswork is replaced by practical, actionable knowledge. Better decisions drive substantial changes. This is not a baby step. Graysilk is a giant step forward.