GreenChain

GreenChain is building the B2B marketplace for a more sustainable fresh-food supply chain. • Today's B2B food supply chain is offline, fragmented, and relies on word-of-mouth for discovery; it has opaque pricing, out-of-stocks, and manual ordering + payments + invoicing. • GreenChain brings this entire commerce layer online with a marketplace whose network, automation, digitization, and intelligence make this antiquated industry significantly more efficient. • Beginning with foodservice, buyers on GreenChain can discover and order from any fresh-food wholesaler or brand. For the sellers, we provide new customers, immediate payments, automated account management, and take a tiny transaction fee that would otherwise go to a sales commission. • Long term, we will extend our marketplace to all players in the chain.