Green Guide Solutions

Mission: Green Guide Solutions is dedicated to revolutionising waste management through cutting-edge technology and sustainable practices. Our goal is to substantially reduce waste misallocation and enhance recycling and organic waste streams, making waste disposal both intuitive and efficient. Vision: To lead the transformation in waste management, integrating advanced technological solutions that foster environmental stewardship and promote a sustainable future. Product: Our flagship product, BinSight, exemplifies our commitment to innovation. This smart waste management system is engineered to integrate seamlessly into existing infrastructure, utilising sophisticated recognition technology to accurately categorise waste. It provides real-time feedback to users and equips facilities with valuable data to monitor and adapt waste disposal strategies effectively. Impact: BinSight aims to reduce contamination in recycling processes and prevent waste misallocation to landfills. By providing instant feedback and detailed waste analytics, BinSight empowers users and facility managers to make informed decisions that support waste reduction goals and environmental compliance. Team: Led by co-founders Asier Goni and Jasper Giaroli, our team brings a wealth of expertise in engineering and robotics, and sustainability. Their combined experience and innovative approach drive our mission to transform waste management practices globally. Outreach and Engagement: Green Guide Solutions believes in active engagement and education to change waste management behaviours fundamentally. Through interactive technologies and community involvement, we aim to increase awareness and encourage proper waste disposal practices. Sustainability Goals: Aligned with national and international sustainability objectives, Green Guide Solutions is committed to contributing to the United Nations' sustainability goals and supporting regional initiatives for waste reduction.