GreyMattr

We're GreyMattr - a neurotech company redefining how brand health is measured. Traditional brand tracking only captures what people say, which means that marketers have been missing out on vital information that provide an understanding of brand preference and purchase intentions. Using neuroimaging data, we quantify a brand's Mental Authority - a new, evidence-based metric that reflects the power of a brand stored in the conscious and subconscious mind of consumers. GreyMattr reveals what your audience can’t articulate — but their brains already know.