We're GreyMattr - a neurotech company redefining how brand health is measured.
Traditional brand tracking only captures what people say, which means that marketers have been missing out on vital information that provide an understanding of brand preference and purchase intentions.
Using neuroimaging data, we quantify a brand's Mental Authority - a new, evidence-based metric that reflects the power of a brand stored in the conscious and subconscious mind of consumers.
GreyMattr reveals what your audience can’t articulate — but their brains already know.
Company Details
- Founded
- -
- Address
- Sydney, Nsw, Au
- Industry
- Market Research
- NAICS
-
Marketing Research and Public Opinion Polling
- Website
- https://greymattr.com/
- Keywords
- neuroscience, attention, brand health, brand salience, mental authority, neurotech, consumer behaviour, emotion.
- HQ
- Sydney, NSW
Greymattr Questions
Greymattr's website is https://greymattr.com/
Greymattr's LinkedIn profile is https://au.linkedin.com/company/greymattr-hq
Greymattr's industry is
Market Research
Greymattr's top competitors are
Neuroconsulting Australia,
Eyesee,
Ibc Focus,
Eyesee,
Mimetic - Medtech Foundry,
Pretto International Services,
Neuroelectrics,
Resonait,
Visionone,
The Academy World.
Greymattr's categories are Market Research
Greymattr's founding year is 2024
