Grottarossa winery SRL

The company Grottarossa Vini, was founded in 1992, but not without a precedent, in fact, even before the birth of the registered trademark, produced and marketed quality wines. The company is constantly evolving, since the beginning, has aimed at improving the quality of production, investing in structures, works and machinery to better satisfy its customers, always keeping in mind the tradition, but with a look to the future; and this is precisely the strength of corporate leadership, mixing the experience of the past with the innovative present for an exceptional result. Today, the company to boost its sales, the tip of the marketing, it changes the face and the bride, the idea of a Fan, although this instrument has ancient origins, its maximum diffusion can be found in the ‘600 and ‘700, in France, in the middle of the baroque age, its use was widespread in the whole of Europe, and especially in the South of Italy, where the scorching heat, it facilitates the use. The choice of an object, such as the Range, weaves together the culture of wine, with the historical culture of a symbol that was born as the object that is used to cool, and then become a powerful tool of political communication and not only that, beloved by the ladies, belonging to the nobility and the high bourgeoisie, to communicate in code with the right man; the language of the Fan varies with the court of belonging, a language that, even in code, was highly communicative. In Sicily the fan was a communication tool: the woman sat on the doorway and with distinct movements of the fan "spoke" to her favorite man. And it is precisely to the communicative effectiveness of the fan, that grottarossa vini aims, communicating to its customers, the entire wine production chain, from production to marketing, for greater transparency towards customers to acquire their trust, requirement and fundamental value for the company.