Ground Control Research

We are a leading digital media and consumer research company in Africa, and we take pride in embracing the uniqueness of both Africa and its consumers. Our evolution is marked by our ability to adapt to changing market trends and our commitment to remaining future-ready through the adoption of new technologies. Our digital solutions provide responsive market research insights, facilitated by the increasing online engagement of consumers on mobile phones, tablets and laptops. Technology has empowered us to connect with respondents worldwide, allowing us to collect and process insights instantly, and to gain real-time insights into respondent’s life, regardless of their location. What distinguishes us is our extensive experience in conducting media, particularly radio audience surveys – both qualitative and quantitative – for major media groups in South Africa. We are expanding our reach beyond South Africa to offer digital solutions that are responsive, cost effective and relevant to African consumers. Our radio audience research solutions are designed to deliver tactical music and content insights, empowering you to create programming that precisely caters to your target audience. We provide both qualitative and quantitative consumer insights using technology platforms tailored to meet the objectives and scope of your projects. Our investment in technology and people enables our digital community to yield high quality response rates within a relatively quick timeframe and in a more cost effective manner. We actively maintain and update our market research community to assist you in sampling your unique target audience. We offer: Access to our established online community of consumers for testing and validating your market strategies and gaining valuable business insights. OR The option to establish your own customised community of consumers or customers for ongoing interactions.