GROUND-ZERO LABORATORY

GROUND-ZERO is a creative contemporary fashion-brand established by designer duo, brothers Eri and Philip Chu, in 2008. The brothers believe a strong design house should be built on a solid foundation. Their foundation began with naming the brand “GROUND-ZERO”, the first step to their creative universe. GROUND-ZERO is a literal translation of the duo’s thoughts: everything has to start from zero, where possibilities of paths are unlimited and anything is possible, all one needs to do is to take a leap. “Zero could be everything.” GROUND-ZERO’s design inspirations come from everywhere. The design concepts are always conflicting and contrasting. When the duo combines these elements together, they created a quirky but beautiful concoction. In addition to their faith, Eri and Philip always stay “grounded” and constantly remind themselves that they started from “zero”. This evolves into the root to the brand’s success. Over the years, the duo are able to express their visions of GROUND-ZERO and have been blessed with great support and reviews for the brand’s own collections and collaborations with numerous artists.