Caliber

Caliber is a stakeholder intelligence company. It provides businesses with actionable intelligence on brand and reputation that helps them understand their audience, communicate more effectively, and build trust. Caliber created the world’s only real-time, customizable stakeholder tracking platform, which shows companies what relevant stakeholders think and how they’re likely to behave – anytime, anywhere. Caliber’s Real-Time Tracker is the world’s most powerful online tool for continuously monitoring stakeholder perceptions. It surveys thousands of people every day and displays real-time metrics on a visually appealing, user-friendly dashboard. Caliber’s Real-Time Tracker also allows companies to monitor the impact of company activities and external events on their brand, reputation, employer attractiveness, perceived sustainability, and people’s engagement as customers, advocates, investors, or potential employees. That helps them make better decisions, adjust their strategies, mitigate crises, reach the right audience, and build trust. Because the platform tracks a range of stakeholders – including talent, professionals, and key opinion leaders – it is much more accurate than other tools for monitoring brand and reputation, such as media monitoring and social listening. Because the platform continuously tracks stakeholders, it is much more actionable than periodic research such as quarterly or annual surveys. Caliber’s stakeholder intelligence specialists also work closely with customers to translate their data and insights into actionable strategies and business decisions. Visit us at www.groupcaliber.com or get in touch at hello@groupcaliber.com