Group Project

Founded in 2020, Group Project is the collaborative practice of designer and educator Jimmy Luu and design strategist Ryan Menefee. Group Project brings together their respective experience and expertise to partner with organizations that value a thoughtful, nimble, and scrappy approach to crafting meaningful brand strategies and realizing brand activations that are relevant, resonant, and delightful. Our services include: Brand Strategy: Purpose workshops; competitive/comparative insights and analysis; mission affirmation and maintenance Brand Activation: Programs, pop-up experiences, exhibitions, conferences & workshops, training, curation & partnerships, custom publications