Grover Rad

Born out of a desire for clothes that start conversations, LA based tech entrepreneur Lizzie Grover Rad founded the women’s ready-to-wear brand, Grover Rad, in 2022. Her interior design sensibility and reverence for fine art inform the collections through the use of graphic prints contrasted against classic silhouettes in luxury fabrics. Eccentric and at times controversial in their messaging, the prints are referential to the art historical context that came before them, and out to prove that fine art and fashion can coexist. Each collection is built to outlast the era of its origin while the brand’s pull between controversial and classic offers an alternative medium through which we will document our time. From concept through creation, each piece is made with integrity in Los Angeles, and maintains the philosophy that clothing is a form of communication.