Growth Edge

We are a digital marketing and product growth consultancy which offers various customised solutions to digital firms across different growth stages. We have the relevant experience in user acquisition, user retention, and product growth. We have a data driven and experiment base approach towards solving marketing problems. We will help you manage large budgets and deliver maximum ROI. We can create CRM plans & growth loops to improve your conversion funnels. A) Establish Meta and Google Ad Accounts: - Periodically analyze and report metrics (e.g., Cost per acquisition, website visits, app installs, CTR) - Conceptualize creative elements, schedule requirements for timely delivery, QC on final designs, and offer feedback on creative performance B) Optimize Store Listings across app stores: - Experiment with assets for improved performance (e.g., click-to-install rate) - Identify key keywords and update store descriptions - Track keyword rankings C) Conduct Audits and Outline Strategy for Clients seeking review of existing setup - Conduct channel-wise historical analysis for growth opportunities - Provide tactical recommendations at campaign and account levels - Incorporate insights from competitor research D) Develop User Retention Strategy: - Set up a preferred marketing automation tool - Map out event and user properties for tracking and campaign creation - Analyze and optimize user conversion signals - Create a comprehensive user engagement plan across channels (push, WhatsApp, email) - Set up user engagement dashboards with key metrics E) Build the Growth Stack: - Choose the right marketing automation tools - Seamlessly integrate marketing, analytics, and attribution platforms Identify KPIs to monitor - Create dashboards for monitoring key metrics and user funnels