GROW

GROW is a UK-based company specializing in Negotiation, Influence & Relationship Building, and Decision-making strategies. Founded by an economist with a strong academic background and experience at world-leading universities, GROW uniquely blends cutting-edge research with actionable, real-world insights. This combination empowers us to deliver impactful training that addresses the complexities of today’s business world. Our founder’s work with global organizations—including Adidas, Equinor, Freshfields, the United Nations (World Food Programme), and the Oxford Programme on Negotiation—ensures that every GROW programme is grounded in real-world relevance and strategic impact. In today’s world, where artificial intelligence is rapidly transforming industries, unique human capabilities such as relationship and trust-building, understanding and leveraging cognitive biases, understanding unspoken nuances, etc. are key in fostering deeper understanding and influencing in our complex environments. These skills not only differentiate individuals in the AI era, but also empower us to maximize the value of AI-driven solutions, by bringing creativity and empathy to the table, which are key issues in the business world. At GROW, we equip individuals and organizations to leverage these human strength (alongside AI’s efficiency). We strongly believe that the earlier young minds develop these skills, the stronger and more adaptable they will be in an ever-changing world. By enhancing decision-making, influence, and negotiation skills, GROW empowers executives, young minds, and underserved groups to maximize their impact across business and beyond. With a strong international client base, we offer a dynamic and engaging learning experience through workshops and masterclasses, led by Marta Coelho and her expert associates. Our training programmes are designed to meet your needs, ensuring that each participant receives an impactful learning journey.