Growth Gambit

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For startups that are serious about growth. We help SaaS, B2B and tech startups scale their revenue with effective growth marketing and branding strategies. WHAT IS GROWTH MARKETING? Also known as “growth hacking”, growth marketing isn’t a revolutionary new concept, but it does buck the norm of traditional marketing. It requires full company commitment to stop treating marketing as pretty pictures and fancy copywriting. It orchestrates the involvement of all teammates to engage audiences across the marketing funnel — from outreach and product development to sales and customer support. At its core, growth marketing is data-centric — which requires us to define a North Star Metric from the get-go. All marketing efforts are aligned to this to get all cross-disciplinary teams working together. After the North Star Metric and the target audience is established, we enter a continuous sequence of experimentation. We outline marketing activities across the funnel that we hypothesize will drive the most results, then we trial, analyze the results, and make further adjustments. If it works, great, let’s continue and build on it. If it doesn’t, let’s quickly find out why and move on.
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