GrowthOptics

Built on decades of B2B operating experience paired with over 27 years of benchmarking data, GrowthOptics ("GO") identifies value creation opportunities and supports their execution through a customer lens. Our capabilities harness the power of primary customer feedback complemented by internal customer and operational data through 6 technology-enabled areas: 🌟 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐕𝐚𝐥𝐮𝐞: Identify and prioritize value drivers that differentiate you, including pinpointing areas to invest more in, and areas that are not important to your customers yet drive complexity and cost 🌟 𝐑𝐞𝐭𝐞𝐧𝐭𝐢𝐨𝐧: Determine vulnerability with actionable intelligence on how to intervene via customer level churn risk scoring and insight into why customers are at-risk 🌟 𝐏𝐫𝐢𝐜𝐞: Integrate Customer Loyalty and pricing activity by categorizing opportunities to manage risk in pricing events and “win-back” margin 🌟 𝐕𝐨𝐥𝐮𝐦𝐞: Target cross-sell and up-sell opportunities prioritized across accounts with key insight into channel and messaging 🌟 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐀𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧: Understand why customers selected you, analyze their attributes, and competitive positioning to refine your sales pipeline, focus new customer acquisition and marketing 🌟 𝐈𝐧𝐨𝐫𝐠𝐚𝐧𝐢𝐜: Based on existing customer base, identify unmet needs or opportunities to increase share of spend aligning to your inorganic growth strategy or due diligence process