Reyes Group

A group created to house successful brands, detect new opportunities and offer solid businesses, in independent structures. This is the Reyes Group, which has the brands Be Bijoux, Papito, Allure and New Poroto in its portfolio. NEW MARKETS AND MULTIPLICATION OF SUCCESSS Several studies are carried out full-time by the company's new business specialists to identify opportunities and needs in retail in Brazil. The strategy consists of recognizing a market niche in evidence, formatting a franchise model and reproducing success where there is an audience eager for news and innovations in products and concepts.