Gumband

Gumband launched in 2021 with the idea that the physical world should be just as easy to manage and measure as the digital world. Today, Gumband offers a parallel of digital marketing metrics for the real-world. Brands use our award-winning experiential marketing platform to manage and measure their in-person activations and spaces in real-time from anywhere using a beautiful cloud-based dashboard. In addition to our software and hardware offerings, we've developed metrics—using real-time audience engagement data—that help brands scale, future-proof and understand the inherent value of their spaces. We now power experiences all over the world and have become the go-to platform for brands who want to create, foster and sustain brand love with their customers. Gumband is a 2025 NRF Innovator and 2023 Fast Company "Next Big Things in Tech" winner.