Gup-Shup 94.3 FM Radio

Proudly local, Gup-Shup 94.3 FM is the one-and-only LOCAL radio frequency, in a wave of national radio stations heard in the Northeast. All our on-air programmes and formats are designed by our local team of experts and imaginators – exclusively for our local listeners. Our non-stop broadcast includes not just your favourite hits from popular musicians and artists from the region, but also interviews with local celebrities and communities, shows that highlight public concerns, radio dramas, segments on local folklore, sports updates, rocking DJ sessions, and more, in languages that feel like ‘home’. Spurred by the passion of local creative and voice artists, copywriters, music arrangers, and producers, Gup-Shup FM has been the exclusive platform to promote Northeastern culture, music, and communities, and currently covers over 60% of the geographical area encompassing seven states in the region with five radio stations broadcasting round-the-clock. We are the loudest local voice and largest radio network in the Northeast. Hear us hum.