Gutit, Inc

Gutit, Inc. is a novel commerce vertical search engine that seeks to transform the cost-driven website-ranking algorithms to one that's consumer-driven, and thus more authoritative, leading to more quality search results. It further seeks to innovate around the PayPal payment gateway 0 or 1-spectrum based model to a 0 to 1-continuum type model, thereby enforcing customer satisfaction and quality on a broader space than that guaranteed by the former.