GymGamEnt

Founded by Riccardo Cangini, a highly skilled and experienced techno-entrepreneur with a rich history of innovation (https://it.wikipedia.org/wiki/Riccardo_Cangini), GymGamEnt is the first platform that combines entertainment with physical activity in a fun way. At first glance it might remind you of Wii Sports, also because it is aimed at an audience ranging from children to adults, but it differs greatly from the Nintendo title for 3 reasons: 1) GymGamEnt works in augmented reality and places the real user as the interpreter of the game; 2) GymGamEnt uses AI to understand player activities, instantly, without controllers or Mocap suits; 3) GymGamEnt allows creatives and coaches to create gymgament experiences themselves.