Hall of Frames

The Hall of Frames, also known as HOF, is an established trade fair organiser that organises trade fairs in Switzerland and Germany specifically for independent opticians and eyewear designers. The main mission of these fairs is to provide a platform for independent eyewear labels as well as up-and-coming newcomers to exchange ideas and strengthen the independent eyewear market. The Hall of Frames is characterised by its unique concept: It is a table fair where all exhibitors are given the same conditions, regardless of their budget. Only spectacle frames are presented on the tables, with the spectacles themselves taking centre stage and nothing distracting from them. This focus on the essentials creates an optimal environment to showcase the quality and variety of eyewear and draw attention to the masterpieces of craftsmanship. By providing this exclusive setting, the Hall of Frames enables eyewear brands to present their creations and innovations to an expert audience. This not only promotes the visibility and recognition of the individual brands, but also contributes to the further development of the industry. The shared exchange of knowledge and ideas creates a dynamic atmosphere in which all participants can benefit from the experiences of others. The Hall of Frames has established itself as a central meeting place for those who share a passion for eyewear and want to experience the best of independent ophthalmic optics. The fair is a showcase for creative eyewear fashion, a place where trends are set and business relationships are formed. With its dedicated work, the Hall of Frames makes a significant contribution to raising the profile of independent ophthalmic optics and leading the industry into a successful future.