Hamlet EU Project

HAMLET (Human-centred generative Ai fraMework for culturaL industriEs’ digital Transition) is an EU-funded project (GA 101178362) focused on democratizing access to Generative AI for Europe’s Cultural and Creative Industries (CCIs). By empowering entities of all sizes, HAMLET aims to foster a sustainable and inclusive digital transition. The project features the "HAMLET Collaborative Community Hub," a platform enabling CCIs to share resources, competencies, and investment models. Complementing this, seven AI Enablers are designed to streamline creative processes and enhance collaboration across diverse stakeholders. HAMLET also explores innovative business models, emphasizing equitable profit-sharing mechanisms to lower barriers to AI adoption and encourage shared success. Tested through four pilot cases in different CCI sectors across four European countries, HAMLET aims to transform creative industries, bolster innovation, and reinforce Europe’s position as a global leader in cultural and creative excellence.