Handelsonderneming Pragma B.V.

Pragma, a Boron company and leading manufacturer and distributor of high-end activity- and roleplay toys in Europe, is a multi brand trading - and distribution company. Pragma is active across the toys, garden and ‘do it yourself’ (DIY) industry. Besides playhouses, sandpits, kitchens, swings and picnic tables, Pragma is also known for its safety puppet ‘Victor Veilig’ in the Netherlands and ‘Safety Sam’, ‘Felix Vorsicht’ and ‘Benni Brems’ in other countries. From its 150,000 square feet distribution center in Veenendaal, the Netherlands, Pragma primarily services the North-Western and South European markets. Pragma focuses on safe, active outdoor (role) play of children in the age of 1 to 16 and garden lifestyle in general and is responsible for brands like AXI, Cougar, Sunny, Step2 and Backyard Discovery.