Happego: Putting Smartphones to Good Use.

Mental training & motivation made easy! Happego is a science-backed tool to reduce the time, effort & cost required to enhance attitudes & behaviors. Summary: With Happego, users & groups can enhance well-being & pro-social behaviors with a software that subtly integrates science-backed stimuli onto screens without interrupting the normal use. Scientifically proven to immediately impact implicit attitudes & behaviors, Happego primes cues per a chosen goal, measures key behavioral data, then adjusts based on what motivates. It's validated with over 25 years of research across many disciplines from; autism to altruism, and everything in between. How does it work on a screen: Subtle cues proven to have a positive impact on attitudes and behaviors are seamlessly incorporated into normal screen use. How does it work on the brain: Building on MIT researcher Sandy Pentland's work regarding data collection and evaluation in economics, pairing it with UTK's Dr. Olson, KU's Dr. Batson, Yale's Dr. Bargh and Stanford's Dr. Doty work in; social, psychological and neurological research - we've designed a solid system to psychologically prime neural firing, creating improved & lasting habits. Largely inspired by Dr. Michael Olson, and his research on evaluative conditioning, which shows that repeated pairings presented over time can have lasting effects on automatic associations (e.g.,http://journals.sagepub.com/doi/abs/10.1177/0956797617702014).