Happiness Saigon

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Happiness is a Creative Consultancy Agency based in Saigon, partnering with major brands across Southeast Asia. Our differentiation is our imagination, our value is human creativity that triggers business. Our relevance is digital-first 'everything is media' thinking. Recognized as Campaign Asia’s Gold Agency of the Year for three consecutive years since 2022, we have created Vietnam’s most awarded campaigns internationally, winning 60+ global awards, including Vietnam’s first-ever Grand Prix & Gold at major festivals such as Cannes Lions, D&AD, Spikes Asia, The One Show and MadStar.

Company Details

Employees
69
Founded
-
Address
180 Street Number 40, Tan Phong Ward,dist. 7,viet Nam
Phone
+84 28 3775 4794
Email
al****@****gon.com
Industry
Advertising Services
NAICS
Marketing Consulting Services
HQ
Ho Chi Minh City, Ho Chi Minh City
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News

Happiness Saigon helps ACE turn bricks into a symbol of real change - Campaign Brief Asia

Happiness Saigon helps ACE turn bricks into a symbol of real change Campaign Brief Asia

Happiness Saigon Champions Creativity With 400-Page ‘Trojan Book’ Invitation - Branding in Asia

Happiness Saigon Champions Creativity With 400-Page ‘Trojan Book’ Invitation Branding in Asia

Happiness Saigon Challenges Young Creatives To “Sell The Unsellable” - Vietcetera

Happiness Saigon Challenges Young Creatives To “Sell The Unsellable” Vietcetera

Dat Bike, BOLD84 and KitKat: The Work That Made Nhi Pham - Little Black Book | LBBOnline

Dat Bike, BOLD84 and KitKat: The Work That Made Nhi Pham Little Black Book | LBBOnline

Spotify creates campaign for Vietnam’s 80th Independence Day - Creative Review

Spotify creates campaign for Vietnam’s 80th Independence Day Creative Review

Happiness Saigon hacks the Cannes Lions hype with a 400-Page Trojan Book for CMOs in Vietnam - Campaign Brief Asia

Happiness Saigon hacks the Cannes Lions hype with a 400-Page Trojan Book for CMOs in Vietnam Campaign Brief Asia

Alan Cerutti on the Magic and Happiness of a Nurtured Culture - Little Black Book | LBBOnline

Alan Cerutti on the Magic and Happiness of a Nurtured Culture Little Black Book | LBBOnline

Making It Happen: The Culture Behind Vietnam’s First Cannes Lions-Winning Independent Agency - Branding in Asia

Making It Happen: The Culture Behind Vietnam’s First Cannes Lions-Winning Independent Agency Branding in Asia

Spotify, Happiness Saigon display hairstyle portraits of Vietnam’s top artists for fans to cop at salons - marketech apac

Spotify, Happiness Saigon display hairstyle portraits of Vietnam’s top artists for fans to cop at salons marketech apac

“Vietnamese Creativity Is Like a Perfect Bowl of Pho” - Little Black Book | LBBOnline

“Vietnamese Creativity Is Like a Perfect Bowl of Pho” Little Black Book | LBBOnline

Happiness Saigon Bags Not One, But Two ‘Agency Of The Year Awards’ At The 2023 Campaign Asia Awards - Vietcetera

Happiness Saigon Bags Not One, But Two ‘Agency Of The Year Awards’ At The 2023 Campaign Asia Awards Vietcetera

Happiness Saigon transforms barbershops around Veitnam to celebrate Spotify’s Wrapped - Campaign Brief Asia

Happiness Saigon transforms barbershops around Veitnam to celebrate Spotify’s Wrapped Campaign Brief Asia

Lay's Turns Your Chip Sounds Into YouTube Subtitles - Vietcetera

Lay's Turns Your Chip Sounds Into YouTube Subtitles Vietcetera

Happiness Saigon creates innovative ‘Truly Audi’ campaign for Audi’s limited Q8 - Campaign Brief Asia

Happiness Saigon creates innovative ‘Truly Audi’ campaign for Audi’s limited Q8 Campaign Brief Asia

Gregory Titeca Returns to Happiness Saigon as Executive Creative Director - Branding in Asia

Gregory Titeca Returns to Happiness Saigon as Executive Creative Director Branding in Asia

Happiness Saigon Was Awarded As Vietnam’s Independent Agency Of The Year At Campaign Asia - Vietcetera

Happiness Saigon Was Awarded As Vietnam’s Independent Agency Of The Year At Campaign Asia Vietcetera

Strategy Needs to Breathe Like Culture - Little Black Book | LBBOnline

Strategy Needs to Breathe Like Culture Little Black Book | LBBOnline

Happiness Saigon Creates AI That Gives Beer When You Say ‘Carlsberg’ - Little Black Book | LBBOnline

Happiness Saigon Creates AI That Gives Beer When You Say ‘Carlsberg’ Little Black Book | LBBOnline

Happiness Saigon and NIVEA Vietnam Helps Vietnamese Tribe Stay Traditional with Tailored Care - Little Black Book | LBBOnline

Happiness Saigon and NIVEA Vietnam Helps Vietnamese Tribe Stay Traditional with Tailored Care Little Black Book | LBBOnline

Spotify Gives Vietnam’s Independence Day a New Beat - Little Black Book | LBBOnline

Spotify Gives Vietnam’s Independence Day a New Beat Little Black Book | LBBOnline

Happiness Saigon's Alan Cerutti On Creativity - Vietcetera

Happiness Saigon's Alan Cerutti On Creativity Vietcetera

One Under 30: Young Creative Spotlight — Hanh Tran Ngoc Minh - Branding in Asia

One Under 30: Young Creative Spotlight — Hanh Tran Ngoc Minh Branding in Asia

Happiness Saigon evolves into creative consultancy - Campaign Asia

Happiness Saigon evolves into creative consultancy Campaign Asia

H Cookware Launches the Most Durable Stainless Steel Book Ever - Little Black Book | LBBOnline

H Cookware Launches the Most Durable Stainless Steel Book Ever Little Black Book | LBBOnline

Creative Minds: Duy Nguyễn steals accents for fun - Campaign Asia

Creative Minds: Duy Nguyễn steals accents for fun Campaign Asia

Spotify helps Vietnamese fans steal their favorite artists’ hairstyles - TrendWatching

Spotify helps Vietnamese fans steal their favorite artists’ hairstyles TrendWatching

Happiness Saigon Launches Happiness Works - Branding in Asia

Happiness Saigon Launches Happiness Works Branding in Asia

AI-powered billboard gives out free beer in vietnam when you say 'carlsberg' correctly - Designboom

AI-powered billboard gives out free beer in vietnam when you say 'carlsberg' correctly Designboom

Happiness Saigon Continues to Drive Change Launching as a Creative Consultancy Agency - Advertising Vietnam

Happiness Saigon Continues to Drive Change Launching as a Creative Consultancy Agency Advertising Vietnam

Dat Bike's outdoor campaign claims every outlet as a fast charging station via Happiness Saigon - Campaign Brief Asia

Dat Bike's outdoor campaign claims every outlet as a fast charging station via Happiness Saigon Campaign Brief Asia

Popeyes Singapore's Chicken Hotline Turns Your Problems into Chicken Nuggets - Little Black Book | LBBOnline

Popeyes Singapore's Chicken Hotline Turns Your Problems into Chicken Nuggets Little Black Book | LBBOnline

Spotify brings Vietnamese folklore to life for 80th Independence Day - Campaign Asia

Spotify brings Vietnamese folklore to life for 80th Independence Day Campaign Asia

Dat Bike Highlights Every Outlet as a Fast Charging Station in New Campaign - Branding in Asia

Dat Bike Highlights Every Outlet as a Fast Charging Station in New Campaign Branding in Asia

Spotify - Dong Tay Barbershop - Little Black Book | LBBOnline

Spotify - Dong Tay Barbershop Little Black Book | LBBOnline

Happiness Saigon Named Vietnam’s Agency Of The Year At Spikes Asia - Vietcetera

Happiness Saigon Named Vietnam’s Agency Of The Year At Spikes Asia Vietcetera

Dat Bike's e-bikes power small businesses through Vietnam's blackouts in new initiative via Happiness Saigon - marketech apac

Dat Bike's e-bikes power small businesses through Vietnam's blackouts in new initiative via Happiness Saigon marketech apac

‘The Brick of Will’ – ACE Campaign Supports Rural Communities in Vietnam - Branding in Asia

‘The Brick of Will’ – ACE Campaign Supports Rural Communities in Vietnam Branding in Asia

UNICEF #NoFilter Clean Water Campaign by Happiness Saigon Lauded by Award Shows - Branding in Asia

UNICEF #NoFilter Clean Water Campaign by Happiness Saigon Lauded by Award Shows Branding in Asia

Why One Independent Agency In Vietnam Is Giving Free Consultancy To Support Local Businesses Post-Pandemic - Vietcetera

Why One Independent Agency In Vietnam Is Giving Free Consultancy To Support Local Businesses Post-Pandemic Vietcetera

Tuborg and Happiness Saigon encourage Vietnam to be ‘Open to a Bit More’ - Campaign Brief Asia

Tuborg and Happiness Saigon encourage Vietnam to be ‘Open to a Bit More’ Campaign Brief Asia

Cannes Spotlight: Happiness Saigon's #NoFilter polluted water awareness campaign for UNICEF collects 14 shortlists + 2 Bronze Lions - Campaign Brief Asia

Cannes Spotlight: Happiness Saigon's #NoFilter polluted water awareness campaign for UNICEF collects 14 shortlists + 2 Bronze Lions Campaign Brief Asia

Happiness Saigon escapes the ordinary with Tuborg Vietnam in new campaign - Campaign Brief Asia

Happiness Saigon escapes the ordinary with Tuborg Vietnam in new campaign Campaign Brief Asia

Alan Cerutti CEO Happiness Saigon: The power of the right creativity - Advertising Vietnam

Alan Cerutti CEO Happiness Saigon: The power of the right creativity Advertising Vietnam

Audi Vietnam Brings Unmatched Comfort with a Lullaby Drive in Its Newest Q7 Campaign - Little Black Book | LBBOnline

Audi Vietnam Brings Unmatched Comfort with a Lullaby Drive in Its Newest Q7 Campaign Little Black Book | LBBOnline

Popeyes Wants You to ‘Spice Up Your Love’ - Branding in Asia

Popeyes Wants You to ‘Spice Up Your Love’ Branding in Asia

One Under 30: Young Creative and Marketer Spotlight - Branding in Asia

One Under 30: Young Creative and Marketer Spotlight Branding in Asia

Happiness Saigon introduces Carlsberg in Vietnam by rewarding correct pronunciation with free beer - adobo Magazine

Happiness Saigon introduces Carlsberg in Vietnam by rewarding correct pronunciation with free beer adobo Magazine

Portfolio Night 2022 Gathers Young Creative Talents With Impactful Ideas - Vietcetera

Portfolio Night 2022 Gathers Young Creative Talents With Impactful Ideas Vietcetera

School Opens On Top of the Highest Building in Southeast Asia to Protect Children from Fine Dust - Advertising Vietnam

School Opens On Top of the Highest Building in Southeast Asia to Protect Children from Fine Dust Advertising Vietnam

Happiness Saigon and Carlsberg offer fresher air to Vietnam - Campaign Brief Asia

Happiness Saigon and Carlsberg offer fresher air to Vietnam Campaign Brief Asia

Lacaph Coffee - BOLD84 Shake Express - Little Black Book | LBBOnline

Lacaph Coffee - BOLD84 Shake Express Little Black Book | LBBOnline

Popeyes Singapore has launched a Chicken Hotline – and yes, you read that right - The Drum

Popeyes Singapore has launched a Chicken Hotline – and yes, you read that right The Drum

2023 Campaign Brief Asia Creative Rankings: Dentsu Redder, Leo Burnett and Happiness Saigon are Vietnam's top 3 most awarded agencies - Campaign Brief Asia

2023 Campaign Brief Asia Creative Rankings: Dentsu Redder, Leo Burnett and Happiness Saigon are Vietnam's top 3 most awarded agencies Campaign Brief Asia

This Vietnamese Startup Is Selling Mattresses Using Motorcycles - Little Black Book | LBBOnline

This Vietnamese Startup Is Selling Mattresses Using Motorcycles Little Black Book | LBBOnline

Cheap beer is transformed to craft beer with this vending machine by Belgo and Happiness Saigon - adobo Magazine

Cheap beer is transformed to craft beer with this vending machine by Belgo and Happiness Saigon adobo Magazine

Belgo Launches Vending Machine That Upgrades Regular Beer Into Belgian Craft Beer - Vietcetera

Belgo Launches Vending Machine That Upgrades Regular Beer Into Belgian Craft Beer Vietcetera

Belgo's Beer Currency Machine Upgrades Cheap Beers into Craft Beer - Little Black Book | LBBOnline

Belgo's Beer Currency Machine Upgrades Cheap Beers into Craft Beer Little Black Book | LBBOnline

The Essential List: Iris Nuyts - Little Black Book | LBBOnline

The Essential List: Iris Nuyts Little Black Book | LBBOnline

UNICEF Turns Motorbikes into Trash Bins in Vietnam - Advertising Vietnam

UNICEF Turns Motorbikes into Trash Bins in Vietnam Advertising Vietnam

TUI and Leo Burnett encourage travelers to live happy through new experiences - adobo Magazine

TUI and Leo Burnett encourage travelers to live happy through new experiences adobo Magazine

Lay's Creates AI Bot to Solve World's Greatest Problem: Crunching of Chips Drowning Out Movie Dialog - Branding in Asia

Lay's Creates AI Bot to Solve World's Greatest Problem: Crunching of Chips Drowning Out Movie Dialog Branding in Asia

Hakuhodo appoints Akihiko Imai as new President & CEO of Hakuhodo International - adobo Magazine

Hakuhodo appoints Akihiko Imai as new President & CEO of Hakuhodo International adobo Magazine

Move and win roundup: Week of January 29, 2018 - Campaign Asia

Move and win roundup: Week of January 29, 2018 Campaign Asia

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