HIH Apparel

Happy in Hell stands to represent the struggle between the perception of the grand and the grim. Our debut season “Sinner’s Paradise” incorporates these ideas by using a gothic-inspired approach to streetwear unique to the industry. Our monochromatic garments attempt to open up any interpretations of life under the seal of ambiguity to the viewer, somewhere between sympathy and distrust. Along this fine line lives a man who can be happy in heaven and happy in hell. “The mind is a universe and can make a heaven of hell, and a hell of heaven” - John Milton