Harding+

Harding+ is the only 100% dedicated cruise retailer, proudly partnering with 14 cruise line operators globally, across more than 80+ cruise ships either in operation or under contract. Our mission is simple: make every cruise better. We deliver unforgettable ‘wow’ shopping experiences at sea through a unique partnership approach – bringing together cruise lines, global brands, and guests – all powered by industry-leading investment in data, insight, and innovation to drive smarter decision-making. With central hubs in Bristol, Miami, and Sydney, we operate over 300 retail shops across 80+ ships, covering 17,000m² of retail space and handling 6.6 million transactions annually. Our team includes over 1,300 onboard team members and more than 270 landside employees, working together to ensure every ship’s retail offer is relevant, high-performing, and perfectly tailored. Recognised as the Cruise Retailer of the Year by the DFNI Frontier Awards in 2022 and 2023, we are proud to be the cruise industry's first-choice retail partner.