Harkoi

Harkoi is a Clean beauty brand that solves problems and creates products for people with deeper skin tones. Clean - products made without any known endocrine disruptors, carcinogens, or irritants. Fighting Colorism - We believe we’re at the start of our fight against colorism in India and have a long road ahead of us. Normalizing our true skin color will bring us one step closer to a world where people are more accepting of their natural skin tones. While the world is striving for equality amongst all races, we’ve yet to accept our own skin color and complexion. Harkoi stands strong with these beliefs and aims to make you fall in love with your skin tone. We do this by - By marketing our formulations and not a false sense of beauty. By defining our target audience based on an individual’s passion for beauty & and wellness. By representing this target audience truly through our digital and print platforms. By researching and developing products for an Indian audience, based on their tones and skin conditions.