Harris Partners

Today's customer expects a meaningful relationship with a brand, grown over time with 'crumbs' of information across various touch-points and building upon past experiences. Harris Partners helps brands to leverage that data to transform into customer centric organisations by delivering the 3Rs - "right message to the right customer at the right time", and in turn, change the tonality of marketing from transactional to more relationship driven. We enable end-to-end transformation programmes. We start with the development of 360 customer views, and create actionable insights based on advanced analytics (e.g. behavioural segmentations and propensity algorithms). We then implement the required customer journeys across a multi-channel environment: in the digital space (through web, email, social and third-party media), in call centres, and also in physical locations - through insights enabled front-line, or connection to the digital space (e.g. with beacons). In order to enable these transformations, we assist clients with selection and implementation of technologies, and drive change in the organisation to create an agile, "fail fast" culture where data empowers all decision making.