Heart-Data Inc

Heart Data believes that as the world of DATA becomes more complex (there is a lot of data that sometimes contradicts itself), ubiquitous (it is everywhere) and democratic (everyone has access to it - data is no longer a competitive advantage) the need to insert emotion and human behavior (HEART) into the process of understanding will be the unlock for growth. Heart-Data uses a three-step process for unlocking growth potential. The D-I-G process has been successfully implemented by the founder at large global brands with sophisticated product development pipelines. We Dig into the data and consumer/customer using a three-step D-I-G process: 1. DISCOVER the opportunity/trends of consumers, competitors, retail marketplace, employee, and organizational strengths and weaknesses. 2. IDEATE/INNOVATE against the opportunity, develop innovative corporate branding, marketing messages , communications, product innovation plans and strategies. 3. GO-TO-MARKET - refine and test IDEAS for success in the market. Create an execution plan. At all stages, we apply the WHAT-SO WHAT-NOW WHAT framework to ensure we have fact-based (WHAT) holistic quantitative and qualitative inputs that build insights (SO WHAT) to design marketing strategy and implementation approaches (NOW WHAT). The team at Heart-Data have strength in brand development and growth, with particular expertise and knowledge in creating Future Forward brand stratgey.