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65% of Partnership teams did not achieve their goals in 2023. 76% say the main reason is due to poor internal communication. However, 49% use the CRM to manage partnerships, 27% use a PRM software, and 18% use spreadsheets. None of these tools allow internal GTM teams (sales, customer success, marketing) and partners to automate and track workflows between them, efficiently providing visibility into the impact of partnerships. As a result, partnership teams work alone, in silos, to engage partners and to integrate manually into internal processes. We help partnership teams maximize revenue generation by centralizing all workflows across partner types and internal go-to-market teams in one place. It enables internal buy-in with increased visibility of the impact of partnerships on go-to-market KPIs.