Helen Seward

Helen Seward was founded in Milan in 1969 as a company specializing in professional trichological products, and nowadays continues its “mission” in close collaboration with international hair stylists and partners to meet the needs of an increasingly demanding and competitive market. THE COMPANY We consider ourselves to be an independent, creative and productive laboratory where research can be carried out freely, where developing and producing professional cosmetic products with craftsman-like care is still possible. Our commitment: to continually offer high-quality, innovative products and services to our customers at affordable prices. MISSION We are an international brand. We seek to enhance beauty while respecting individual identity. Our aim is to enhance professional work in salons by sharing projects and emotions. Our proposal: a transparent, stimulating growth path for all our customers. INNOVATION For us innovation means making coherent and courageous choices, sometimes bucking the trend, to offer something exclusive and unique. This is why we have chosen to develop, formulate, test and produce all our products in Italy. We oversee all the stages of the process directly, implementing certified procedures and adopting strict standards. Our goal: to maintain constant control over the entire production supply chain. RESOURCES We work with selected raw materials from the Mediterranean basin for their culture significance and because this is where our expertise lies. We process them with an experimental scientific method to obtain the very best results. Whenever possible, we use them instead of synthetic ingredients for greater respect towards man and the environment. Our research: to always guarantee the effectiveness of the product.