Hello World Labs School of Climate Action Design

Do you want to know what the three biggest mistakes environmental experts make when they are trying to influence people to change? It’s that knowledge, caring, and money are the best ways (or even the only ways) to get people to do the green thing. Wrong. Behavioral science shows that these three things are often the least effective way to persuade people into action. So, what does work? There are five main “levers” you can pull that directly tap into the human motivation core. Hello World Labs can teach you how to apply over 100 different psychology, marketing, and gamification techniques based on these core brain structures. Apply to join our signature behavior mapping workshop or enroll in our on-demand video courses at helloworlde.com