Hera Concept

Hera Concept is a sisters-owned label inspired by all women's inner strength despite all life challenges. Alicia and Alexandra created the brand based on their own story, struggles, and infertility fight. So this is the "why" that moves them to make all women feel powerful, influential, and gorgeous like goddesses themselves when using a Hera outfit. "Through our pieces, we aim to make all women feel like goddesses and encourage them to let their inner power shine through" As women ourselves, we know that most of us have lived through many life challenges. Through all of them, big or small, we realized that sometimes we need a reminder of the strength within us. The label is deeply committed to supporting women's struggles and has picked the goddess "Hera" as part of the brand identity. Hera, as her history implies - Queen of the Greek Gods - exemplified the power of achieving dreams, fertility, and strength. So this is how the brand was born and rooted its purpose.