HERD

HERD makes discerning knitwear for the environmentalist. In her reverie of HERD Ru draws on a folksy femininity inspired by crafts of time gone by such as lace/pointelle stitches and patchwork, made using modern industrial machines and finished by hand to create distinctive, whimsical knitwear of the finest quality at accessible luxury prices. HERD is a freewheeling spirit alongside radical self reliance. Nostalgically drawing on the idea of simpler/easier/freer times while being firmly grounded in the accountability of owning its supply chain methods.