Herfa Heritage

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Herfa is an English transliteration for the Arabic word meaning "craft", or "a talent produced with one's hands". Herfa Heritage is an apparel and accessories social business concept that blends traditional, handmade Middle Eastern embroidery with modern style - comfy shirts, hoodies, hats, onesies, ties, leather belts, headbands, and more. All pieces are hand-embroidered by local and refugee women in Jordan in their homes so that they can continue to care for their families and provide much needed income. Items are produced in collaboration with the amazing Jordanian apparel brands Mlabbas or Jobedu and the incredible Bawabet Al-Sharq or Tribalogy women's cooperative workshops. Herfa Heritage seeks to empower and give back to the local community, while locally and internationally promoting the beautiful craftwork and culture of the Jordan and the Middle East. Additionally, we support teachers in schools through the Helping Syrian Refugees in Jordan organization. Please follow us on social media: www.facebook.com/HerfaHeritage www.instagram.com/herfaheritage OUR HERFA STORY: Tara & Colin We left Boston and moved to the Middle East in 2014 for Tara's job with an NGO helping with the Syrian refugee crisis and local communities. Colin has been doing freelance journalism and communications and is a stay at home Dad for our one year old baby Alma. We love living in this region and learning first-hand about its history, artisans, unique culture, delicious food, and the peace issues and hopeful solutions. We found handmade, traditional embroidery we loved everywhere in the form of pillows, coasters, bags, and decorations while living in Amman and Beirut. But we couldn't find any modern-styled embroidered clothes we could wear, so the idea for Herfa was born! We launched (and were 2x funded) with a Kickstarter Campaign in April 2016 and currently sell in Jordan, the USA, and Internationally on our website, Etsy, and in select stores.
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